Health insurer MotivHealth partners with AZOVA for doula support services

Medical health insurance firm MotivHealth introduced it’s partnering with Utah-based telehealth firm AZOVA to offer its members with Beginning Doula Help Memberships. 

AZOVA is a digital well being platform that gives companies in major care, pediatrics, behavioral well being, girls’s well being, dermatology, males’s well being, vaccinations and testing companies. 

Concerning its girls’s well being companies, the corporate companions with varied healthcare specialists and, by way of its partnership with MotivHealth, will join the well being insurer’s sufferers with doulas as a part of their membership. 

“We’re thrilled to accomplice with MotivHealth in bringing this distinctive program to life. By leveraging expertise to attach moms with skilled doulas, we goal to empower girls all through their birthing journey,” Dr. Cheryl Lee Eberting, CEO and founding father of AZOVA Well being, stated in an announcement. 


In a study printed in Cureus, doula steerage was proven to mitigate well being disparities and was related to optimistic supply outcomes, resembling diminished untimely deliveries, cesarean sections, and brief labor lengths. Doula assist was additionally proven to enhance breastfeeding success in low-income girls. 

Different tech-enabled corporations targeted on maternal well being embody meals supply firm FarmboxRx, which launched a Maternal Well being Program to offer entry to meals and vitamin schooling to at-risk pregnant girls throughout and after being pregnant, and Mae Health, a digital well being platform that gives being pregnant and postpartum assist for Black expectant moms.

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