OTA Perception, a market intelligence platform for the hospitality trade, has consolidated its merchandise right into a single platform and rebranded as Lighthouse.

Following acquisitions in 2022 and earlier this year, the corporate felt it had outgrown the OTA Perception identify. The unified platform provides wider enterprise intelligence capabilities, together with extra short-term rental insights.

The corporate had already unveiled Rate Insight + earlier this 12 months, giving hoteliers entry to information on the short-term rental market. 

Sean Fitzpatrick, CEO of Lighthouse, mentioned, “The rebrand is a byproduct of a lot larger issues for us. We’ve been buying IP capabilities and information, so the launch is integrating all of these issues right into a single platform. We observe near 400,000 inns and shut to three million occasions throughout numerous markets that will affect resort and STR properties’ demand so actually for the primary time have the flexibility to view throughout the whole panorama of lodging. It is essential as a result of as you are analyzing the information, it has uncovered tendencies across the convergence of inns and leases and the way it impacts decision-making. You see the tempo decide up in occupancy in STRs earlier than inns, which suggests inns can get forward of the tempo curve and generate extra income.”

He added that the corporate had been engaged on integrating the merchandise for the previous 18 months and that additional capabilities would come about due to the mixing.

“I feel it is secure to say we’re sitting on probably the most complete information set within the trade. Already we now have aggregated and run all kinds of good machine studying towards the information, so we are able to floor actually actionable insights. In order we take into consideration transferring past offering insights and dashboards, we’re beginning to introduce some primary AI capabilities about making some suggestions primarily based on the information.”